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The Art & Science of Account Management, With Peter Levitan
The Agency Profit Podcast
How to Communicate Effectively With Clients
The key to an account manager being effective at balancing the interests of clients and communicating that into the agency in a healthy way is clearly having a clear scope document. The core issue is scope creep where you start out by doing xyz and all of a sudden they want ABC. I am one of my great metaphors for pricing is is a dry cleaner we just witnessed something absolutely absurd which is kurig dr. Pepper asking their agency to work for free for a year. That story was mind-blowing okay so we're talking about a giant company now how does a 26 year old AE type respond to that?
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