What's 'Cook'ing For Apple In India?
The Morning Brief
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The Importance of India for Apple
FDI rules back then said you had to source a certain percentage of the things that you're going to sell in store locally from India. Apple did manage to convince the government to lower the threshold, and that's why also the whole PLI scheme and the manufacturing push by Apple into India also sort of ties in. When Apple is launching the stores here in India now, it actually underlines few things. We still have half a billion people who do not have a smartphone. By at least the upgrade is from the top 20-30% of the current base of 60-62 crore.
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