Notes from James:
Let’s be honest: most people who write a book never make money from it. Why? Because they stop at the last page. I want you to go further. In this episode, I show you how I turned my books into speaking gigs, consulting work, investment deals, and more. You don’t need a big publisher or a massive budget—just the right strategy.
Episode Descriptions:
In Part 4 of my 30-day writing series, I tackle one of the biggest questions aspiring authors face: Should you self-publish or go the traditional route? I’ve done both—some of my books were published by big-name houses, others I put out myself. This episode breaks down the pros, cons, and misconceptions of each approach—and how to make the smartest decision for your goals.
You’ll also learn exactly what to do after the writing is done. I cover how to market your book, build buzz, land media, grow your audience, and ultimately make your book work for you—financially, professionally, and personally.
Whether you're writing your first book or your fifth, this episode lays out the modern publishing roadmap and how to turn your words into real-world results.
What You’ll Learn:
- The truth about traditional publishing—what it offers and what it takes away
- Why self-publishing can earn you more money and give you more control
- What agents, publishers, and bookstore placement actually mean today
- How bestseller lists really work (and why most are just marketing tools)
- Exactly how to market your book after it’s published: newsletters, podcasts, and more
- How to build momentum before your book even comes out
Timestamps
00:00 Traditional vs. Self-Publishing: The Debate Begins
00:41 The Evolution of Self-Publishing
01:10 Benefits of Traditional Publishing
03:17 Challenges with Traditional Publishing
06:58 The Power of Self-Publishing
15:09 Steps to Professionally Self-Publish
16:34 The Importance of Audiobooks
21:15 Marketing Your Book: An Overview
21:53 Building and Utilizing an Email List
24:48 Leveraging Online Platforms for Book Promotion
27:08 The Power of Podcasts and Public Speaking
32:31 Maximizing Social Media for Book Sales
38:47 Final Thoughts on Book Marketing
P.S. Want to go deeper? Check out my full course on Udemy or visit chooseyourselfacademy.com: How to Write and Publish a Book in 30 Days – available now.
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