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Julia Hartz: From Zero to One to IPO and Beyond

Pattern Breakers

CHAPTER

What's the Story of a Great Company?

i really wanted to think about what made great companies great, not just great businesses, but great companies. And it was pretty natural for me because i had been focused on the people part all along righthhow do we find our customers? What is the brand? How do we help them when they run into problems? I want to develop this part of our story and be the voice of of the of the e b an. Tf, it like the archaeologists wo go digging for whatmay a great company.

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