Hinge: Justin McLeod
How I Built This with Guy Raz
Navigating Love and Competition
This chapter explores the growth strategies of the dating app Hinge, focusing on its launch night and the user engagement required for entry. It discusses the app's branding as relationship-oriented amidst competition, particularly with Tinder, while reflecting on the challenges of maintaining core values against market pressures. A poignant narrative about rekindled romance serves as a catalyst for understanding the true purpose of the platform, emphasizing genuine connections over casual encounters.
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