Leveraging the Benihana Name and the Concept of Brunch

This week, in a departure from Upstream's usual format, Erik sits downs with friends Nick DeWilde, Sean Linehan, and Justin Mares to exchange startup ideas in a new format called "Request for Startups." Please note that this episode contains some vulgar humor and won't be for everyone.

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RECOMMENDED PODCAST: History 102 with WhatifAltHist

Every week, creator of WhatifAltHist Rudyard Lynch and Erik Torenberg cover a major topic in history in depth -- in under an hour. This season will cover classical Greece, early America, the Vikings, medieval Islam, ancient China, the fall of the Roman Empire, and more.

Subscribe on Spotify: https://open.spotify.com/show/36Kqo3BMMUBGTDo1IEYihm

Apple: https://podcasts.apple.com/us/podcast/history-102-with-whatifalthists-rudyard-lynch-and/id1730633913

YouTube: https://www.youtube.com/@History102-qg5oj

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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RECOMMENDED PODCAST: Live Players with Samo Burja

Join host Samo Burja and Erik Torenberg as they analyze the mindsets of today's most intriguing business leaders, investors, and innovators through the lens of their bold actions and contrarian worldviews. You'll come away with a deeper understanding of the development of technology, business, political power, culture and more. Listen to Live Players: https://link.chtbl.com/liveplayers.

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "UPSTREAM" for 20% off your first three months.

Shopify: https://shopify.com/torenberg for a $1/month trial period

Shopify is the global commerce platform that helps you sell at every stage of your business. Shopify powers 10% of all ecommerce in the US. And Shopify's the global force behind Allbirds, Rothy's, and Brooklinen, and 1,000,000s of other entrepreneurs across 175 countries. From their all-in-one ecommerce platform, to their in-person POS system – wherever and whatever you're selling, Shopify's got you covered. With free Shopify Magic, sell more with less effort by whipping up captivating content that converts – from blog posts to product descriptions using AI. Sign up for $1/month trial period: https://shopify.com/torenberg.

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X / TWITTER:

@jwmares (Justin)

@seanlinehan (Sean)

@nick_dewilde (Nick)

@eriktorenberg (Erik)

@upstream__pod

@turpentinemedia

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TIMESTAMPS:

(00:00) Preview

(01:25) Intro

(02:03) Fake jobs for rich families

(06:59) Ending San Fransisco burglaries

(10:50) Better prenups

(13:13) Brunch x Benihana

(15:44) Sponsor: Shopify

(19:40) Fit Club

(24:40) Justin's story from being a janitor at LA Fitness

(26:49) Generative AI applications

(37:26) Holistic fertility treatment

(42:31) Combining workspaces with other services

(44:58) Retraining software engineers

(47:15) Quora for people

(49:57) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.

Producer: Sam Kaufman

Editor: Graham Bessellieu

For guest or sponsorship inquiries please contact Sam@turpentine.co