3min chapter

Cortex cover image

22: Statistics Aren't Everything

Cortex

CHAPTER

The Effect of YouTube's Algorithm on Subscriber Numbers

YouTube has some incredibly smart people working on that algorithm. YouTube is obsessed with this notion of watch time, like how much time do people spend on the site? And they dedicate computing resources and all kinds of stuff to figure out what videos keep people on the site longer. Do I like it better as a creator? No, but does your average viewer probably watch more YouTube because of their algorithmic system? They have to.

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