Mark Shayler 'Helping big companies think small and small companies think big'
The New Abnormal
You Are Not What You Say You Are Anymore.
Most people don't need me. They can do it on their own. Look at your biggest environmental impactbe scientific about it. Science is a secret weapon in all this. Emotions are really important, but science is asecret weapon. You have to startwith where you are. Then put a metric on it so you can see where you are and be honest. That though those three marketing revolutions, the end of lying, the endof hiding and the end of control. It's not feasible to do that any more. And if you fip, some one ill find out. So you have to have incredibly porous walls to your business,. To be able to have proper con ations
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