Why That Worked  – Presented by StoryBrand.ai cover image

#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad

Why That Worked – Presented by StoryBrand.ai

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Intro

This chapter explores how brands can effectively capture attention by connecting with cultural events, highlighting Nike's marketing strategies during the PGA Championship. It emphasizes the importance of engaging audiences through memorable associations in sports.

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