4min chapter

What's Your Problem? cover image

Breastfeeding, Black Market Baby Formula, and Bobbie

What's Your Problem?

CHAPTER

The Identity Crisis in the Infant Formula Industry

There was no other options for a new company to be born within the country. The challenge was that the industry was not set up for a newcomer to enter. There were no newcomers, which is why there was a high barrier to entry. But one of the things that really opened doors was that the national shutdown got public attention.

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