Why the Best Time to Start a Business is During a Recession
Shopify Masters
00:00
Introduction
Eli Kakshaori wanted to launch a bike business in Los Angeles, the city of cars. He did so in 2009 during a recession, a time where many fear taking financial risks. Eli built his company, RetroSpec, into a eight figure business by working with retail distributors while selling directly to consumers. In today's economy, there is too much inventory out there and factories are looking for creative ways to fill capacity.
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