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S1E17: Why Businesses Should Focus On The Top Line In Crisis

Strategy Simplified

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Is There a Difference Between Fixed Cost and Variable Cost?

Top line growth should be the primary focus of every organization. In some organizations, you will need to take option number three: focusing on cost cutting and revenue generation at the same time. It depends on whether the company is primarily a fixed or a variable cost business; it's not an option to fix cost business.

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