Connecting web and CRM data to prove impact

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.

They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving content’s impact and telling a stronger data story.

This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.

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Useful Links:

Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/

Follow Tom on LinkedIn: https://www.linkedin.com/in/tom-rudnai-0539b6151/

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Get your free AI content audit from here

How to Prove Your New Narrative Actually Drives Revenue

Content attribution report 2025

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► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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