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Ep. 486 — Sarah Longwell

The Axe Files with David Axelrod

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Focus Groups Are a Place Where People Unburden Theirself

Neville: focus groups are a place where people, ah, tell you in their own words what they're thinking. And i grew up with the stuff and so and i really believe in it. All through my political career i thought i'd learn as much or more from focus groups as i did from any pole. But if you don't treat it like a pole, yo wis ust se ingo people do, which is a mistake. Nevil: The first thing i did was start doing focus groups, to just listen to trump voters and be why did you vote for the sky um? Neville: It's the negative polarization that we hear so much about in political science,

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