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Five Ways to Scale Your Business From a Niche
If you build an enormous business, you'll do all five of these expansion scaling methods. All right. So let's dive in. The first thing that you can do if you envision a triangle is to go up market. And over time, you start a niche and then you expand. You can do any of these things and over time you would do all of them,. But these are all directions. Go down market. If I were selling to hair salons, again, this would be selling to hair stylists, all right?