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Leading Sales in Turbulent Times

The Gartner Sales Podcast

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Navigating Sales Leadership in Turbulent Times

This chapter examines the challenges faced by sales leaders during volatile market conditions, emphasizing the necessity of building strong relationships and preparing for uncertainty. It draws insights from past experiences, such as the Great Recession and the COVID pandemic, to highlight effective decision-making strategies and the importance of data analysis. Additionally, the discussion addresses adapting sales strategies, maintaining transparent communication, and reassessing resource allocation to navigate the evolving landscape successfully.

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