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3min chapter
Saying goodbye to ageism — the last “acceptable” prejudice
Future Tense
Advertising's Age Dilemma
This chapter examines the underrepresentation of older individuals in advertising, despite their significant demographic growth. It argues that the industry's focus on younger audiences contributes to age-related stereotypes and calls for a reevaluation of marketing strategies to better reflect and serve older generations.
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Discover
highlights
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