Why do we continue to believe in ideas that sound scientific long after they have been scientifically proven to be incorrect? That is the question that Dr. Art Markman and Dr. Bob Duke take on in this episode of Two Guys on Your Head.

Bad Science (Rebroadcast)
Two Guys on Your Head
00:00
The Persistence of Eating Behavior
i think it speaks to the attractiveness of simplifying things that are very complicated, you know. One element is the persistence of of the myeres briggs and the other is something that has been eroding over time. But actually, just to day, i saw another nail in the coffin, which is that there was a research programme by a prominent researcher who will remain nameless for the purpose of the show. And now it turns out neither of those effects seems to hold so so eating behavior may not be as mindless as some of these preliminary studies had suggested.
Transcript
Play full episode