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Inside the ideas factory - demystifying creativity

Eat Sleep Work Repeat

CHAPTER

Are You Building a Must?

The critical thing is, are you practicing? Are you building a must? For innovation and creativity, there is this notion of a sprint. Just click into gear and go creative. Open the floodgates. If you want to grow your creative muscle, what are you doing today? And most people, if you ask them, you know, Thomas Edison talked about the key to being an adventurous, to cultivate your imagination. They will give you a blank stare. What do you do when you're cultivating your imagination? What are you doing? When you're working on your cardiovascular, you know what you're doing? You know, and so there's this weird asymmetry, we say we

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