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The Importance of Being a Chameleon
Atonman is perspective, taking a can you get out of your own head and see things from someone else's point of view. What it shows is that actually being a chameleon is healthful in this regard. The reason technical salespeople go awry is they use their own specialized lingo and their own specialized language. Bcause they love it, and it makes them feel proud, and they feel like it makes them experts. And the customers in prospects have no idea what they're talking about. But you should use the customers language rather than your own when you use even something like i hear.