115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
People of Product
00:00
How to Write a Book
George Clooney has written a book about product marketing. He says it's harder than starting a company, in his opinion. The idea of the book was to write it from the perspective of people who practise product and don't have an understanding of all these levers and what is marketing? What's the diference between marketing and product marketing? And so i wanted to act shine a brighter light on hears what it should do and what what it is.
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