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We Got Super Into Toy Cars, Part Two: Rivalry and Nostalgia

Ridiculous History

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The Rise and Fall of Matchbox

In 2003, Mattel created an entire line of Matchbox fantasy vehicles that did not go over well once again. There was a backlash and the line was very quickly canceled and pulled from shelves. These fantasy vehicles were called ultra heroes, which sounds kind of like lazy writing.

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