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#1177 Have You Immunised Your Mind? - Dr. Andy Norman

The You Project

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The Importance of Identity Protective Cognition

There's this phenomenon called identity protective cognition, which is when we invest heavily in a set of ideas or beliefs and they start to feel like they're part of us. We can't think in a fair minded way about our identities because we mean too much to ourselves. So that I think the real solution here is to try really hard to hold your beliefs loosely. And I like to say treat your beliefs as house guests that might wear out their welcome and that might be best to send them on their way.

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