2min chapter

What's Your Problem? cover image

From Impossible Burgers to Fake Steak

What's Your Problem?

CHAPTER

The Most Important Problem in the World That I Can Contribute to Solving

Burger King now sells the Impossible Whopper, you can buy Impossible Burger Patties and chicken-like nuggets at the grocery store. Pat doesn't come from a business background, or even really a food background. He got an MD and a PhD and worked for decades as a professor of biochemistry at Stanford. "I had zero interest in the business world," he says.

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