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Overcoming Resistance to Change: Insights from Pam Marmon

Negotiate Anything

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Navigating Resistance to Change in Organizations

This chapter delves into strategies for managing resistance to change in organizations, highlighting the significance of understanding stakeholders, customizing communication, and embracing change as a conversation. It also stresses the advantages of addressing resistance proactively, leveraging motivation theories, and utilizing negotiation to drive positive organizational transformations.

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