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How to Launch (Again and Again) by Kat Manalac

Startup School by Y Combinator

CHAPTER

Launching to Popular Blogs Can Be Incredibly Powerful

You can build these viral elements into your launches that will help get people to spread the word for you. One of my current favorite examples of this request for access launch is superhuman. So in the signature of all emales that are sent by superhuman users is a little tag thats sent by superhuman. And so i'm human user, and i get a ton of emals, like i'll send a ton out of of my emals out to people, and iget a ton of males asking me for referals. You know, people i nam email say, he how did you like superhuman? Would you mind referring to the product a?

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