The evening news used to be a public service from the broadcast network, who felt that oke were making so much money running ads for tang during the partridge family. And then, and then folks saw a profit, profit motive if they went 24 hours. Then, in order to keep you engaged, they started making it more opinion and novel the news. So i don't i think the prospects, i think sometimes it's darkest before it's pitch black. I think it only gets worse. We're talk in our own book because we're shareholders. But it's sort of established, it has established just a ton of momentum in what is one of the few ad supported mediums that