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2min chapter
Crafting Unique Value Propositions with John Steele EP20
Philly Tech Connect by Philadelphia Tech Entrepreneurs
Importance of Defining a Strong USP Early in Business Ventures
This chapter emphasizes the crucial role of defining a unique value proposition early on in a business endeavor to prevent creating a product or service that doesn't meet market needs. The speaker recounts a personal anecdote of launching HR software without a compelling USP and learning that simply being cheaper or more user-friendly was insufficient, before concluding with guest details and a sponsorship message.
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