How the rise and fall of Ozy illustrates what's wrong with digital media
The Big Story
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Is There a Lack of Awareness in Digital Advertising?
How aware are advertisers of all the stuff that companies can get up to to inflate their numbers? Because it just, it seems like there's a total lack of knowledge on almost all sides of this industry. It is a really unique time in that you have so much money being spent where people aren't actually paying attention to where it ends up. i think brands are still doing some blind spending. Are kind of covering their ears and covering their eyes because they don't necessarily want to know. The everybody wants to find a comfortable way to sweep it under the rug and keep everything moving.
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