$500M Founder Shares Unorthodox Growth Tactics (That Worked!)
Marketing Against The Grain
Innovative Growth Strategies in B2B
This chapter explores a company's journey in addressing data enrichment challenges in the B2B sector through community engagement and customer-centric marketing tactics. It highlights the transition from traditional customer support to a vibrant Slack community, enhancing user experience and providing valuable feedback loops. The discussion emphasizes innovative onboarding methods and the importance of fostering genuine relationships to drive growth in a competitive landscape.
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