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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

The Negative Effects of Sales Culture on Performance

Sales is not some linear binary process. It's like you can have the best product with the customer that needs it more than anybody else in the world and the best salesperson, that is not a foregone conclusion, you'll win that deal. And I think we need to really kind of like normalize in sales, this culture of like being able to be confidently vulnerable.

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