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15min chapter
Adidas: Sneakers, Hip-Hop and Culture
Trapital
Passion and Authentic Obsession in Celebrity Collaborations
This chapter explores the role of passion and authentic obsession in successful celebrity collaborations, citing examples like Beats by Dre and Kanye West's obsession with sound and fashion. It contrasts this with Beyoncé's collaboration with Adidas and discusses the decline in sales for Ivy Park. The chapter also delves into the dynamics of ownership and the cultural disconnect between Yeezy's fans.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode