476 Presentation and Practice Profitability with Wesley Jankowski and Rob Thorup
Dentistry Uncensored with Howard Farran
Trading Up Phenomenon and Patient Choice
Rob and Wes describe trading up psychology and how patients often choose higher-value options when informed.
Register for CEO Dentist's upcoming "Empowering Patient Choice: The Upgrade Phenomenon" webinar on Thursday, September 15th, 2016 at www.CEODentist.com/patientchoice
Wesley (Wes) M. Jankowski. CEODentist Founder and CEO:
After watching smart and talented dentists struggle to create the lifestyle they imagined when they went to dental school, Wes founded CEODentist (a subsidiary of Straightline Companies, Colorado). He believes that every dentist must treat his or her dental practice as a business in order to see the exponential growth they want. In short, they must think like a CEO.
Beyond just seeing themselves as a CEO, Wes' clients develop and polish CEO skills in areas including leadership, marketing, and business and financial management. Additionally, Wes works with the entire dental practice team to ensure each member is working collaboratively within an efficient, patient-focused system.
As a national dental speaker and contributing writer, Wes electrifies and motivates dental audiences all over the United States when he speaks about key strategies to think like a CEO Dentist. Attendees always leave the room armed with new ideas they can implement immediately to grow their practice organically (that is, without having to give away a single iPad as an inducement to schedule a teeth cleaning!). Wes is a regular contributor to DentalTown.com and has appeared in Dental Practice Magazines and Denver Small Business Online.
Robert Thorup DDS. CEODentist Advisory Board Member:
Robert Thorup, DDS is best described as an entrepreneur who happens to be a practicing dentist. A native of Salt Lake City, "Dr. Rob" attended Brigham Young University where he received a Bachelor of Science Degree. He then was accepted to the University of the Pacific, Arthur A. Dugoni School of Dentistry, where he graduated with a Doctorate in Dental Surgery in 1989.
Dr. Thorup has been on the forefront of dental technology and treatment presentation solutions. He currently lectures nationwide on digital imaging and practice management. He adds an invaluable insight into the training curriculum of CEODentist, especially with regard to how to effectively and efficiently use technology in support of dental practice systems.
Dr. Thorup has lectured nationally and internationally for various dental companies including Dentrix, E4D Technologies, and ADA Business Enterprises, Inc., and has published articles in the field of digital radiography, practice management software and advanced case presentation with technology. He is co-developer of the product known as Dental Automated Treatment Messaging ("Dental ATM"), which recently was purchased by Guru Dental of Reno, Nevada.
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