I think one of the things that shifted is kind of what do we know about the risks? You know, 10, 15, 20 years ago, you had a professional league that was in many cases denying outright that football was dangerous. The NFL's job is to grow the game of football. They have pumped a ton of money into trying to cultivate female fans. But when it comes to them getting on the field, they're still a stigma.
Bloomberg Businessweek contributor Mary Pilon joins this episode to talk about the promise–and challenges–of building a fanbase for the Women’s Football Alliance, an all-female, full-contact league that has 60 teams in four divisions across 32 states.
And we head to a nighttime practice of the DC Divas, to hear from the players and coaches about why they love the game and what it means for women to play tackle football.
Read more: Women Tackle Football With a Full-Contact League of Their Own.
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