I think one of the things that shifted is kind of what do we know about the risks? You know, 10, 15, 20 years ago, you had a professional league that was in many cases denying outright that football was dangerous. The NFL's job is to grow the game of football. They have pumped a ton of money into trying to cultivate female fans. But when it comes to them getting on the field, they're still a stigma.

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