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Navigating the Future of Creativity
This chapter examines the transformative effects of technology, particularly AI and blockchain, on the creative industry and the concerns of creators regarding the commodification of their work. It discusses the complexities of compensation models for content creators and the potential of NFTs to ensure fair compensation through transparent tracking of intellectual property. Additionally, the conversation highlights the struggles of traditional companies to adapt to these technological advancements, emphasizing the need for innovative solutions to support artists in the evolving landscape.