Do You Have That Expert in Your Field?

There's a big thing that we sort of ran up against at my last company, which as, hey, we don't have the innhouse expertise of someone who has been a b to b e commerce like store runner or brand manager. That should almost be the centre point of a lot of your contents. Interviewing other people or just sharing their thoughts is oftentimes like a very easy way to a really compelling contentthat can be repackaged in and broadcast across all those channels. If you're just doing thi if it's easy for you as a marketing team, it's a probably getting stale for your audience.