Introduction

The Innovator's Dilemma is the revolutionary business book that has forever changed corporate America. 

Why is success so difficult to sustain? When you look across the sweep of business history, most companies that once seemed successful would downgrade their position in the market a decade or two later. The Innovator's Dilemma is based on a truly radical idea—that great companies can fail precisely because they do everything right. 

That's why we call it the innovator's dilemma. The dilemma rears its head when a type of disruptive technology arises at the low end of the market. In the most straightforward and unassuming application, explaining this paradox is the purpose of this book. 

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