7min chapter

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The Playbook: Lessons from 200+ Company Stories

Acquired

CHAPTER

Owning Your Own Business in the Media Industry

The chapter emphasizes the importance of owning your own business in the media industry, citing examples like Taylor Swift reclaiming her music rights. It also discusses the challenges athletes face in owning their personal brand and the opportunities presented by platforms like Substack, podcasting, YouTube, TikTok, and Instagram.

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