Unlocking Fame: The Power of Media in Marketing Strategy

In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.

Timestamps:
0:00 Intro
01:23 - Digital gravity concept and content strategy
10:00 - B2B marketing tactics and implementation
38:45 - B2C marketing strategies and case studies

Key Points:
• Comprehensive breakdown of modern B2B and B2C marketing strategies
• Detailed explanation of "digital gravity" concept vs traditional marketing funnels
• Step-by-step guide for building media presence and content distribution
• Technical insights on email marketing, ad targeting, and influencer partnerships

1) The Digital Gravity Model 

Forget marketing funnels. Think orbits.

People don't move linearly through funnels - they orbit your brand, coming closer until they convert.

More digital mass = more gravitational pull = more customers naturally drawn in.

**2) B2B Marketing Stack:**

• Scrape target emails ([Apollo.io](http://apollo.io/), $99/mo)
• Run AI avatar ads (Heygen + ElevenLabs)
• Cold email at scale (MailReef)
• Launch industry podcast
• Turn podcast → social content
• Monetize audience w/sponsorships

Cost per click? Often less than $0.01 vs $5+ on ads.

3) The Content Engine 

Record customer convos → podcast episodes
↓
Turn into blog posts
↓
Create social clips
↓
Make whitepapers
↓
Email newsletter

One piece of content = 10x distribution points

4) B2C Growth Stack:

• Pick HUGE TAM
• Run FB/TikTok conversion ads
• Price at $70.99/week ($29/mo psychology)
• Use multiple creator accounts
• Clone best UGC with AI
• Add affiliate program

Key: $5 CPM or less = profitable

5) The SEO Playbook 

• Wait for DA 40+
• Scrape top ranking content
• AI generate 10k articles
• Human edit winners
• CTA every scroll frame
• Pop-up at 25-50% depth

Focus on long-tail keywords nobody fights for.

6) Why This All Works:

Traditional marketing = campaigns (start/stop)
Modern marketing = always-on systems

You're not "doing marketing"
You're "marketing"

Big difference

Notable Quotes:
"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider

"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody Schneider

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LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

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FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
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