Swole Girl Summer
Today, Explained
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Empowering Shifts in Women's Fitness Culture
This chapter highlights the transformational shift in women's fitness culture, focusing on the growing embrace of weightlifting over traditional cardio workouts in 2024. It critiques past societal pressures regarding body image while celebrating the rise of body positivity movements and the promotion of health and strength. Additionally, the chapter reflects on how these changes are reshaping marketing strategies and wellness culture in the post-pandemic era.
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