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Money Talks: Why Amazon should be afraid of Temu

Economist Podcasts

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Emergence of Chinese E-Commerce Giants in the U.S. Market

This chapter explores the rapid emergence of Timu, a Chinese e-commerce platform, and its strategic market penetration in the United States. It contrasts Timu's comprehensive retail approach with Xi'in's focus on fast fashion while analyzing the impact of aggressive advertising tactics, including attention-grabbing Super Bowl ads, on its growth and the resulting scrutiny from lawmakers.

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