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Season 3, Episode 4: Recode (with Kara Swisher)
Acquired
Segas Ras, 12 Million Dollars
We tried to buy it from them, but rupert wanted 30 million dollars for it. Segas ras, 12 million dollars. But they never used it. It's the thing they did. We hired a branding firm, and they came up with lots of names. And i just found the deck the other day, and this is what recod means, and this and that. I don't know why i just did it. Was stupid. You should never let me design anything. Recode, where did the name come from? Oh, we radlly mate slash code. The sond lo lini sea w whatae are we? Are we all lower case now?"
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