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Topical authority and Search Generative Experience with Mark Williams-Cook

Search with Candour - SEO podcast

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The Google Search Generative Experience

The search generative experience is a revamping of the SERP. What SGE does allows you to ask follow-up questions. It's kind of like PAAs as well and like PAAs and feature snippets on steroids. My hot take was I think we're going to see a lot more FAQ content being served on SERP.

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