“Creators need to understand that the game being played around them is rigged. And basically, if they don't understand a different way to play this game, they will get sacrificed in the algorithm and burnout because the platforms doesn’t care.

— Sachit Gupta

Recently I was a guest on Creators Are Brands with Tom Boyd — Creator of @BonusFootage on TikTok and Instagram, creator strategist for billion dollar brands, and all around hilarious person. Highly recommend his podcast! In this episode we discuss content strategies, inventory, and 6-figure sponsorship deals. After re-listening to this podcast, I knew I had to share it here, with you.

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(0:00) - Introduction

(03:56) - What is Platforms Media?

(06:00) - Who the first person that anyone should bring on in their team, is.

(09:14) - How to start playing the content game differently

(16:15) - How to apply the 3M Method to fine-tune your niche

(19:40) - Is there a blueprint for six-figure sponsorship deals?

(22:55) - Selling content inventory in advance

(32:10) - Selling content inventory for short-form content — Should you do it?

(34:30) - How you can build a team & start monetizing your audience

(41:08) - How to cater to cold leads and inbound leads

(46:09) - Should you partner with influencer agencies?

(48:55) - What infrastructure have you built for recording & delivering the content?

(52:45) - Who the first person is that you should partner with for content distribution

(1:02:45) - Closing remarks

The Coup

Office Ladies

Introduction

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