Economists are big believers in incentives, right? We say when we raise a price, pepill do less of something. When we lower the price, people do more of something. A thoughtful economist knows that isn't just about money. What you're suggesting is that it's important to provide those incentives early. They should be emotional and not monitary.
Why do people eat too much even when they don't want to? Why are there so many bad managers? And why might anti-vaxxers be useful? Luca Dellanna, author of The Control Heuristic, thinks the answers to all of these questions are in our heads, or rather in our basal ganglia. Dellanna talks to EconTalk's Russ Roberts about why both brains and employees need immediate feedback, why we're wired to believe our best guesses, and why addiction is just our brain's way of making sure we survive.