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Margie Agin - Founder at Centerboard Marketing - How To Turn Your Brand Strategy Into Tactics
The Growth Hub Podcast
The Challenges of Brand Marking
i was an innhouse marketer for about 15 years, and i i ran a digital marketing and demand gen tims. And i would often sort of be the recipient of the brand ray. So i think it starts from that very, very beginning of bringing of different voices and inputs into the room when you're working on a brand. There's three pillars, i'd say, there's the internal folks, a, customers and and even competitors,. And sort of cross referencing and triangulating those three pillars is as how you kind of come up with something that is culturally authentic to your company.
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