3min chapter

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#51 Wild Company: The Untold Story of Banana Republic

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CHAPTER

How to Make Money With Podcasts

Pundits charge money based on CPM, which is how much can you charge per thousand downloads that you get. In every single form of media, podcasts has the highest CPMs. And why are they doing that? Because they don't like to make $20,000 in an hour of work. Someone with three million Instagram followers just started a podcast and never talked about podcasting.

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