3min chapter

The Journey with Christian D Evans  cover image

Engineer Profitable Marketing Funnels and Persuasive Sales Messages with Csaba Borzasi

The Journey with Christian D Evans

CHAPTER

How to Really Dial in the Emotional Aspect of Your Sales Funnel

There are certain techniques that you can use that really dial in the emotional aspect. It is all dependent upon your client, my understanding their vocabulary and semantics. One of the key persuasion triggers we used in terms of emotion was that throughout the sales letter, i would do a lot of teasing. So teas is good. You don't have to be afraid of teasing an emales. If people are interested in the things that we're talking about, because you've built emotional desire in them, then you can add extra messages.

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