4min chapter

The Engineering Leadership Podcast cover image

Customer narratives, business fluency & investing in developer experience w/ Marco Argenti #101

The Engineering Leadership Podcast

CHAPTER

The Metaphor of Navigating the Asteroid Field

The format is generally like a six-page narrative, or is it is a press release and the theorists who frequently are asked questions. You always have to state the problem first before you apply a solution. And by doing that, you really try to put yourself in the customer shoes. So there is no elephant in the room. Your absolutely disarming introspection, in a way, is what actually puts people in the right frame of mind. It really creates trust.

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