Sir Richard Branson: Sky's the limit
Good Bad Billionaire
Virgin Atlantic's Adventurous Beginnings
The chapter delves into Richard Branson's entry into the airline business in the 1980s, detailing the inception of Virgin Atlantic through impromptu flight arrangements and mentorship from Freddy Laker. It explores Branson's daring branding strategies, public stunts, and confrontations with British Airways, shaping his maverick image. The narrative highlights the resourceful yet ambitious nature of Branson, from leveraging publicity stunts to strategic legal battles that solidified Virgin's branding success and expansion.
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